Zpress
A streamlined e-commerce platform that automates high-quality print and direct mail campaigns for businesses across all industries.
The Need
The market for small and medium-sized businesses (SMBs) to create direct mail and other print marketing materials is often complex, expensive, and inefficient. Existing solutions either lack the robust technology for advanced features like personalization and tracking or fail to offer a simple, all-in-one platform that streamlines the entire process. This leaves many businesses struggling to implement effective and measurable print campaigns.
The goal of Zpress was to solve this problem by leveraging Corefact's printing expertise to create a new brand and e-commerce platform specifically for industries beyond real estate. The objective was to provide an accessible, automated solution that simplifies the process of creating, personalizing, and mailing print materials. Zpress offers a robust editor, pre-designed templates, and advanced features like trackable QR codes, all while ensuring key requirements—like designated mailing areas on postcards—are met through a guided and intuitive user experience.
My Role
My responsibilities were crucial in building the foundational identity and user experience for Zpress. I created the brand style guide and defined the overall look and feel of the website and email templates. I also designed the user interface (UI) for the new design template editor and a streamlined checkout process. A key focus was designing a user experience that guided customers to ensure their designs met all print and mailing regulations, such as including designated mailing areas on postcards, without limiting their creative control. This was all managed alongside my regular design duties for the Corefact brand.
Design Gallery
Tagline: "Expanding What’s Possible—Zpress for All Your Printing Needs."
Value Proposition: Zpress empowers businesses to grow by providing high-quality, custom-designed printing and mailing solutions that enhance engagement and deliver measurable results.
Key Differentiators:Custom upload options for tailored designs.Fast turnaround and reliable delivery.Automated, easy-to-use platform.Advanced tracking and reporting capabilities.
Business Goals
Expand B2C Reach Beyond Real Estate: Position Zpress as a leader in printing and direct mail services for a variety of industries, including HVAC, dental, roofing, education, financial, insurance, real estate, and political marketing.
Achieve Operational Efficiency: Offer automated services that reduce reliance on customer service and enhance the customer experience through a user-friendly platform.
Provide End-to-End Solutions: Integrate custom upload options, streamlined checkout, and a new product editor to simplify and expedite the printing and mailing process.
Defining Our Audience
Primary Audience Segments:
SMBs seeking direct mail marketing solutions (e.g., HVAC, dental, roofing, tax).Industries requiring custom printing, such as political campaigns, educational institutions, and retail.Entrepreneurs and marketing agencies.
Secondary Audience Segments:
Freelancers and individuals with custom printing needs.Non-profit organizations for fundraising campaigns.Event planners and hospitality businesses.
Setting KPIs
Website Metrics:
- Traffic volume and sources.
- Conversion rate on landing pages.
Customer Acquisition:
- Number of new customers acquired.
- Cost per acquisition (CPA).
Engagement Metrics:
- Email open and click-through rates.
- Social media engagement (likes, shares, comments).
Revenue Metrics:
- Total sales volume and average order value (AOV).
- Repeat customer rate.
Operational Efficiency:
- Number of orders processed through the automated system.
- Customer support inquiries (aim to reduce reliance on customer service).