SHOOK PORTFOLIO
With a small team, I created the branding both online and in store at the start-up phase of Lever Coffee. We worked through financial struggles, and changes in location for both website and building to build a beautiful craft coffee brand that would fit it's community and customers.
Standing Out in a Crowded Market
Creating a brand that genuinely stands out required deep market research and a clear understanding of our target audience.
Defining a Unique Brand Identity
Beyond just selling coffee, what would be the purpose of our shop? We would build our brand on craft, quality, sustainability, and community.
Cultivating Customer Loyalty
Customer retention is vital to long term success. We added on a loyalty program customers would actually enjoy to our POS.
Finding a Web Platform to Fit our Team
Lever.com went through many phases and trials on a few platforms. We eventually settled on Wordpress and plugins. Our small team found it easy to manage and collaborate on.
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