Tattify
Redefining a Brand Through Design
Brand & Product Design
Problem: The temporary tattoo market was largely seen as a novelty for children. Tattify needed to elevate its brand beyond this perception, appealing to a design-conscious audience and establishing itself as a stylish, adult-friendly accessory.
Solution: I helped define and maintain a cohesive visual identity across all customer touchpoints, from packaging to digital storefronts. By creating a unified and sophisticated brand experience, we positioned temporary tattoos as a form of self-expression for a new, broader market.
My Role
At Tattify, my role was to solidify and evolve the brand's visual language to reflect its position as a high-end designer brand. I owned the brand's creative execution across multiple channels, ensuring every piece of the customer experience was cohesive.
My responsibilities began with the physical product itself, where I designed print packaging that made each temporary tattoo feel like a premium item. Digitally, I created visually engaging store product images and curated the look and feel of the website and UI design to provide a seamless and stylish shopping experience. I also managed email designs, using a consistent visual identity to engage customers and drive sales. By keeping the brand consistent across all mediums, I helped Tattify establish a reputation for quality and style, attracting a new, design-focused audience to the world of temporary tattoos.
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