Marketing Design at Corefact
As a Marketing Designer at Corefact, I operated at the intersection of creative vision and technical execution, managing the end-to-end design lifecycle for both digital and print channels. My approach was rooted in a deep commitment to brand consistency and user-centered design, ensuring that every touchpoint—from high-volume email campaigns in Salesforce Marketing Cloud to large-scale trade show environments—delivered a frictionless user experience.
I didn't just create assets; I built scalable systems, organized complex file architectures, and leveraged data-driven insights to drive growth in lead generation and business success.
Glamour ShotS
The Problem:
Inconsistent & Time-Consuming Product Visuals
As the product catalog grew, the marketing team struggled to produce high-quality product photography for new designs at scale. Each new print product required a custom photoshoot or manual, time-intensive editing in Photoshop to look realistic. This created a bottleneck in launching new marketing materials and led to visual inconsistencies across the website and print catalogs
The Solution:
A Realistic, "Swap-and-Go" Template Architecture
I engineered a high-fidelity template system using Adobe Photoshop’s Smart Objects and advanced layering techniques.
Realistic Physics: I integrated light reflections, shadows, and paper textures that automatically wrap over any imported design.
Accessibility: I structured the files so that any team member could "swap" a design layer and export a professional-grade product shot in seconds.
Asset Centralization: I organized these templates within a unified file system across Adobe Creative Cloud, Google Drive, and Box to ensure the entire team had immediate access to the latest versions.
The Impact: Scalable Brand Consistency
Efficiency: Reduced the design-to-production time for new product visuals by approximately 80%, allowing for faster marketing campaign launches.
Visual Unity: Achieved a cohesive and frictionless experience from product discovery to purchase by ensuring every "glamour shot" adhered to the same high-quality brand standards.
Resource Optimization: Freed up the creative team to focus on high-level strategy and high-impact landing pages while empowering the broader team to handle routine asset updates.
Conversion Architecture: The Elite Program
The Challenge:
Rapid Deployment & Funnel Efficiency
The Elite program required a dedicated, high-converting digital home that could be iterated on quickly based on real-time marketing data. Traditional development cycles were too slow to keep up with the fast-paced needs of our sales team, who required trackable scheduling pages and seasonal landing page updates to drive lead generation.
The Solution:
Component-Based Design with Builder.io
I implemented Builder.io to integrate flexible marketing components directly into our existing website architecture. This allowed me to:
Create Dynamic Landing Pages:
Designed and deployed the Elite program landing pages using a "drag-and-drop" component system that maintained strict brand consistency.
Build Effective Funnels:
Developed trackable scheduling pages and lead capture forms that plugged directly into our sales funnel.
Iterate with Agility: Simultaneously prototyped and iterated on designs, reducing the cycle time from creative concept to live URL.
Ensure Accessibility:
Leveraged Builder's flexibility to ensure all marketing components met legibility and accessibility standards (WCAG).
The Impact: Data-Driven Lead GenerationScalable Marketing:
Enabled the marketing team to launch new campaigns and funnels independently, significantly reducing the engineering team's support load.
Measurable Conversions: The optimized user flow on these high-impact landing pages led to a direct, measurable improvement in lead generation and customer conversions for the Elite program.
Seamless User Experience: Integrated scheduling pages created a frictionless path for potential customers, moving them from initial discovery to a confirmed sales call with ease.
Store BannerS
Aesthetically Inviting & Aspirational
The goal of our e-commerce banners was to create an inviting, aesthetic environment that allowed real estate agents to visualize their own personal branding within our premium products. I designed a comprehensive gallery of assets, including:
Homepage Hero Sliders:
High-impact banners that promoted seasonal campaigns and new service offerings.
Product Category & Page Banners:
Targeted visuals for every category to ensure a frictionless and cohesive discovery-to-purchase experience.
Brand Versatility & Consistency
We established a dedicated color guide to ensure a unified look across the Corefact store while simultaneously adhering to the rigorous brand guidelines of custom partner stores like NextHome and Coldwell Banker. This required a delicate balance of maintaining Corefact's aesthetic while respecting the identity and "future scalability" of our clients' brands.
Agile Iteration & Collaboration
Rapid UI Adaptation:
During our major store UI revamp, I led the effort to quickly update and resize the entire banner library to fit the new technical specifications without losing visual quality.
Seasonal Sync:
I worked in close coordination with the design team to identify and promote new product designs, ensuring our marketing assets were always fresh and relevant.
Proactive Management:
These assets were uploaded and managed seasonally to reflect current market trends and drive measurable improvements in user flow and conversion.
