Brand Identity & Logo Design

Startups and new businesses often have powerful ideas but lack a cohesive visual identity to bring them to life. Without a defined brand, they struggle to stand out in a crowded market, connect with their audience, and build credibility.

I provided comprehensive branding services that guided these businesses from an initial concept to a fully realized brand. My work gave them the foundational tools and online presence needed to launch successfully and attract their first customers.

Over the past 18 years, I’ve had the opportunity to help numerous startups transform their ideas into a tangible brand. My process involved more than just designing a logo; I partnered with each client to develop a complete brand identity, from selecting a color palette and typography to establishing the overall look and feel.

I took these nascent brands from concept to their first online presence, designing and launching their initial websites and, for some, their first e-commerce platforms. My goal was always to build a strong, foundational brand and a clear online path forward, empowering them with the tools they needed to grow until they were ready to transition to a full-time marketing team.