For most of my career, I have thrived at the intersection of email design, development, and data-driven strategy. I approach the inbox not just as a delivery channel, but as a space to innovate, push creative boundaries, and capture attention in an increasingly crowded digital landscape. In my current role I led high-volume email marketing campaigns using Salesforce Marketing Cloud, achieving a 27% increase in Click-Through Rate (CTR) across the main list by consistently sending over 1M emails/month. I also drove strategic engagement by creating and executing high-conversion, segmented campaigns (e.g., AI LAUNCH), resulting in a 15X higher CTR compared to standard deployments.
My holistic expertise spans the full email lifecycle:
Design & Development: Expertly coding HTML emails from scratch, customizing templates, and leveraging AI tools to create compelling, engaging layouts that render perfectly across all devices.
Platform & Data Management: Deep proficiency across multiple ESPs (Mailchimp, SendGrid) with current focus on Salesforce Marketing Cloud. This includes complex data-flow orchestration—from syncing data extensions with Salesforce to building intelligent, personalized journeys and campaigns.
Performance: I take immense pride in achieving tangible results. Since taking over email operations, our open and click rates have increased significantly. For example, my recent campaigns have consistently achieved Unique Click-Through Rates as high as 25.1% and Open Rates above 77%, demonstrating a proven ability to craft messages that resonate and drive action.
Innovation & Strategy: Always testing, from subject lines (often using AI for optimization) to innovative data usage (e.g., integrating real-time loyalty points) to create a highly personalized and high-converting user experience.
