Corefact Campaign Manager
A campaign creation tool that automates and schedules print marketing pieces, allowing agents to maintain a consistent presence in their neighborhoods and grow their business without the manual effort.
The Need
For a real estate professional, building brand recognition and trust within a community is a marathon, not a sprint. This requires a consistent and sustained marketing effort. However, manually coordinating multiple print marketing pieces—like postcards, flyers, and brochures—over time is not only a major hassle but also makes it easy to lose track of your strategy.
The Campaign Manager was designed to solve this exact problem. It provides real estate agents, teams, and brokerages with a centralized tool to effortlessly create and schedule a cohesive series of print marketing campaigns. By automating the process of sending different marketing materials over a set period, the platform helps users maintain a consistent presence in their target neighborhoods, thereby increasing brand awareness and building lasting customer loyalty. This approach takes the guesswork and manual effort out of long-term print marketing, allowing agents to focus on their core business while their brand effectively and consistently reaches new and current customers.
My Role
My role was to lead the front-end design and prototyping, translating the senior product manager's wireframes into a fully functional product. I quickly learned new technologies—Astro, Tailwind CSS, and Alpine JS in Microsoft VS Studio Code—to build a rapid prototyping environment. This unique setup allowed me to build and edit the user interface in real-time during stakeholder meetings, cutting down on traditional handoff times and enabling our small team to work with exceptional speed.
I was responsible for designing and building the user experience for the new Campaign Manager, directly contributing to the successful replacement of a legacy system. My work enabled a significant increase in scheduled campaigns and empowered our engineering team to focus on back-end development, making the project both efficient and impactful.
WIREFRAMES
Live rapid prototyping ui & ux - Astro | Tailwind css | Alpine.js
Target Audience
Current Market: Real Estate Industry - individual real estate agents, teams, and enterprise clients (brokerages - franchise and corporate) that mail to customers in the USA and want high-quality marketing materials (books, brochures, signs).
Future Market: B2B & B2C - SMB (Small to medium-sized businesses) that mail to customers in the USA and want high-quality marketing materials (books, brochures, signs) and general enterprise clients.
Communication Objectives
Increase awareness - making the target audience aware of the new Campaign Manager
Understand the product - help target audience understand what the product is and how it solves their need.
Build brand loyalty - using the campaign scheduler helps customers know they are effectively and consistently reaching new and current customers to grow your business.
Questions & Goals
These are some of the questions and goals we set and have since improved after the initial launch.
- What is a realistic strategy for improving conversion?
- Provide an easy way to select, edit, schedule, and order products.
- Input user-guiding tools throughout the entire website for onboarding, selecting products, ordering products, etc.
- Improve the product editing tool experience and usability.
- Improve the search filtering tools on the store.
- Make the selecting, editing, and ordering tools mobile-friendly. Would an app provide this level of use and functionality?
- Remove as many hurdles/roadblocks for customers to find, edit, and order products.
- Include the QA process for every stage to ensure the customer has the best experience ordering and mailing their products. This includes production and mailing.
- Showcase the affordability and value of our products front and center. Include “low as” pricing, etc.