AI Conversational Assistant
This AI Assistant elevates the way people engage with print and digital marketing, turning what used to be one-way messages into meaningful conversations while our users are out closing deals.
Product Overview
Who it’s for:
Real estate agents, teams, and brokerages, expanding to all industries after launch.
What it does
Improves lead quality by turning static marketing (postcards, signs, links) into interactive, AI-powered voice conversations with prospects via QR codes/URLs
Outcomes:
More leads from every campaign
Win more listings with a branded, interactive experience
Always-on engagement (24/7)
Key features
Property/comps/neighborhood Q&A (AI)
Lead capture + routing (to CRM/email)
Works across print, web, social, and signs
Fully branded agent experience
Why Corefact (differentiators)
Tight print + tech integration
Real-estate–tuned assistant and flows
Works with all Corefact products
Two in-house plants = speed + quality
Pain → Solution
Not enough leads → Assistant converts scans/visits to conversations
No time for FAQs → Assistant answers instantly and qualifies
Hard to stand out → Modern, branded experience on every touchpoint
Tech feels complex → Simple Corefact setup and routing
Objections & replies
“We already have a CRM.” → This captures/qualifies before the CRM and pushes in cleanly.
“People won’t scan.” → Clear offer + placement drive scans; we provide best-practice templates.
“Isn’t this just ChatGPT?” → No—purpose-built for real estate, branded to the agent, with guided flows.
Proof points
20+ years in real estate marketing
National print footprint (two facilities)
Ongoing beta; pilot program next (VIP Early Access)
Conversation starters
“What happens when someone scans your postcard today?”
“If every sign worked 24/7, how many more listings could you win?”
My Role
Collaborated with stakeholders on definition, ideation, and concept for the AI assistant landing page product. I worked with the VP of design to create a style guide and design elements, establishing a look and feel to use across all marketing and product design. I took their initial concepts of a landing page and developed into the product we are launching. Simultaneously prototyped, iterated on designs, and implemented front-end code to significantly reduce design-to-development cycle time.
Facilitated User Research for AI Product: Organized and managed participant communication for a diverse pilot user group, gathering valuable feedback used to inform rapid, user-centered improvements and prioritize high-value features for a successful Phase One launch.
Advocated for and implemented accessibility standards (legibility/scannability, chat/transcript options for voice products) to ensure inclusive design across new services and offerings.Designed and developed high-impact landing pages using data-driven insights to optimize user flow, resulting in measurable improvements in lead generation and conversions.
Created Onboarding flow and designed and coded onboarding email journey.
Created and scheduled all email marketing and funnels to build a VIP group for initial launch.
